Digital Marketing / Marketing and advertising / Online Marketing are probably the most used terms of the industry today. However, it is sadly just a several jargon for most of the people who hear it and use it to convey their minds. What exactly is digital marketing and what part of it critical for today’s business customer? We’re here to break it down for you in the simplest words possible.
Online Marketing is simply marketing of your product or service onto digital platforms so as to hold onto your loyal consumers as well as increase your reach to new potential target audience immediately.
That is this method. That is what Online marketing is definitely. There are some further questions call for attention to solve your confusion; such as:
Is digital marketing the same as social media affiliate marketing?
The answer is absolutely. Digital / Internet marketing is really a wider concept as compared to social media marketing in the sense that, all social media platforms are available digitally i.e. over the internet. However, there are other platforms that fit in digital marketing aside social media advertising and marketing.
What are the concepts and platforms of digital marketing promotions?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online marketing. This concept is called “Search Engine Marketing” or Search engine optimization.
Search Engine Marketing is marketing of the product on search engines such as Google and Bing by Yahoo. This platform is of utmost importance for businesses that are into a B2B industry.
Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or Web site. Search Engine Optimization is a way of developing your website’s content in a way that allows the search engine’s algorithm to crawl and test out your website efficiently. It is actually a way to get higher rankings in the search results regarding the search engine; helping us to possess a better hand at SEM.
SEO is a primary necessity of any and every web marketer as it helps you stand out on the list of sea of websites we see in these modern times.
Social Media Marketing is a concept that comprises of campaigns designed to sell your product or service on social media platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it to be able to products that have a B2C segment.
There is a useful concept called Re-marketing in Internet marketing which enables us to reach to the potential consumer base multiple times. It can be seen as as soon as the consumer on various platforms, websites and showing your personalized ad copy these so as support keep reminding them relating to visit to managing costs.
This also enables us to run on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds and a lot more.
However, for a big digital / Promoting experience, a campaign needs to be developed using all the above mentioned tools.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771